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Leveraging word-of-mouth marketing in the digital age for more bookings

When people start planning their holidays, 84% of them haven’t decided where to stay – they rely on, and actively search for, social proof to guide them.

In this ebook, learn the basics of social proof and look at the different types you can use to amplify the power of word-of-mouth marketing to inspire more trust in your brand.

If you are a hotel owner, manager, tour operator or activity provider, you could be using the social proof already at your disposal to win people’s trust and get more bookings.

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