How People Do Travel-Related Web Browsing

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Make informed decisions about your online marketing

To be able to market your hotel effectively, you need to know what your target market is looking for, and how they are looking for it.

This collection of infographics will show you:

  • Where people find travel inspiration online
  • What actions they take while they are planning their trips
  • How mobile internet access is affecting the way people view the web

This infographic booklet will walk you through the journey that people take online when they travel – from the inspiration phase through to planning and online use while travelling.

You will also find key takeaways on what all this information means for your marketing strategy.

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