---
title: Online Reviews vs Guest Survey Data – Why You Need Both
description: While looking at online reviews is essential, to really improve hotel operations you need to have access to the deeper guest insights.
image: https://hub.guestrevu.com/hs-fs/hubfs/Website%20Graphics/guest-feedback-orm-preview.gif
---

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# Online Reviews vs Guest Survey Data – Why You Need Both

![guest-feedback-orm-preview.gif](https://hub.guestrevu.com/hs-fs/hubfs/Website%20Graphics/guest-feedback-orm-preview.gif?width=500&name=guest-feedback-orm-preview.gif "guest-feedback-orm-preview.gif")

## In order to remain competitive, hoteliers can no longer focus on one and not the other

While looking at online reviews is essential, to really improve hotel operations you need to have access to the deeper guest insights that you can gain using online surveys – and vice versa.

In this free guide, we look at the 4 main reasons why using both online reviews and guest survey data will get your property ahead.

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# ** Respect & Responsibility for your data

- **We will not** sell your data or pass it on to anyone else without your permission
- **We will not** add you to our mailing list without your permission (although if you fill in a form, you may get one confirmation email)
- **We will** use your data to make sure the content we share with you is optimised for you
- **We will** use your data to help us understand what our audience is interested in so that we can create valuable, insightful content
- **We will** use your data to ensure our advertising is delivered to people who are interested in it

- We make every effort to keep your data accurate and up-to-date
- We keep a record of when your data is changed, and by whom, along with historical data
- We keep track of which individuals in our organisation have access to your data, and what levels of access they have
- Data submitted on forms on our website is kept safe using a secure sockets layer (SSL)
- We will make any of the data we have collected about you available to you and/or update your data or delete your data from our records at your request (email [privacy@guestrevu.com](mailto:privacy@guestrevu.com))

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