---
title: The Hotelier’s Guide to Social Proof Marketing eBook
description: Learn the basics of social proof and look at the different types you can use to amplify the power of word-of-mouth marketing to inspire more trust in your brand
image: https://hub.guestrevu.com/hs-fs/hubfs/Website%20Graphics/social-proof-ebook-preview-1.png
---

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# The Hotelier’s Guide to Social Proof Marketing

![social-proof-ebook-preview-1.png](https://hub.guestrevu.com/hs-fs/hubfs/Website%20Graphics/social-proof-ebook-preview-1.png?width=500&name=social-proof-ebook-preview-1.png "social-proof-ebook-preview-1.png")

## Leveraging word-of-mouth marketing in the digital age for more bookings

When people start planning their holidays, 84% of them haven’t decided where to stay – they rely on, and actively search for, social proof to guide them.

In this short ebook, you will learn:

- What social proof is
- What the different types of social proof are and why each is useful
- How to collect social proof easily  
  What to do with social proof once you have it

Social proof is essential in marketing a hospitality business – whether it’s gaining trust online, or getting your guests to do your marketing for you, it all comes down to social proof.

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