The Hotelier’s Guide to Social Proof Marketing

Leveraging word-of-mouth marketing in the digital age for more bookings


When people start planning their holidays, 84% of them haven’t decided where to stay – they rely on, and actively search for, social proof to guide them.

In this short ebook, you will learn:

  • What social proof is
  • What the different types of social proof are and why each is useful
  • How to collect social proof easily
    What to do with social proof once you have it

Social proof is essential in marketing a hospitality business – whether it’s gaining trust online, or getting your guests to do your marketing for you, it all comes down to social proof.

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